News

Landcare asks public to do more than put donations in a tin

Conservation charity Landcare has launched an ad aimed at persuading consumers that rather than donating by putting money in a tin, the most valuable thing they can do is give their time.

The ad – “Donate” – has been created by Brave with production by Jungle Boys.  

The campaign also includes radio, print, online and social media.

Heather Campbell, Landcare’s CEO, said: “People donating themselves and their valuable time is the reason the Landcare movement is what it is today and through this community service announcement campaign we hope to encourage a new generation of Landcarers.

Credits:

Brave

  • Creative Director: Mark Lees
  • General Manager: Peter Fitzhardinge
  • Account Manager: Sophire Wright

Jungle Boys

  • Director: Leigh Richards
  • Producer: Nicola Patterson
  • Director of Photography: Marden Dean
  • Editor: Paul Swain
  • VFX Supervisor: David Mosqueda
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