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Lara Worthington stars in Sheridan’s Tonight Makes Tomorrow campaign

Sheridan has revealed the latest instalment of its ‘Tonight Makes Tomorrow’ campaign, fronted by model Lara Worthington and actor Chris Pang.

Lara Worthington – then Lara Bingle – shot to fame in 2006 as the face of Tourism Australia’s ‘Where the bloody hell are you?’ campaign by M&C Saatchi. At the time, Tourism Australia was helmed by now Prime Minister Scott Morrison. He subsequently lost his job at the government body. 

This Sheridan campaign wants Australians to recognise how the quality of their sheets and a good night’s sleep are crucial to achieving your goals.

This is the latest instalment of the campaign which launched in October last year featuring Lee Lin Chin, Otis Carey and Steph Claire Smith.

Renee Awadalla, Sheridan GM of marketing, said in a statement: “Our first ‘Tonight Makes Tomorrow’ campaign saw impressive sales growth for Sheridan. We wanted to build on this with key learnings and insights, to ensure our second instalment built on our early success. For us, it’s important to continue to make people reconsider our quality products in a category where much of what’s on offer looks and feels the same.”

Andy DiLallo, CCO of TBWA Sydney, said: “Sheridan designs and manufactures their products to meet exacting standards for performance, craft and sustainability. Like Sheridan; Lara, Chris and Amrita all agree that the quality of your sleep tonight, makes tomorrow.”

Sheridan’s outdoor execution

The campaign will be executed OOH in Sydney and Melbourne and 45, 30 and six-second spots will run online.

TBWA won the creative account for Sheridan in July 2018.

Credits: 
Sheridan
Group General Manager – Paul Gould
General Manager Marketing – Renee Awadalla
Senior Marketing Manager – Stephanie Maule
Social Media Manager – Leigh Counsell
Sheridan GD Studio

Media Agency – OMD and NMPI
PR Agency & Casting – The Arc Factory
PR Director – Rose Pengelly
Account Publicist – Bridie Alman

Creative Agency – TBWA Sydney
Chief Creative Officer – Andy DiLallo
Chief Strategy Officer – Matt Springate
Strategic Planner – Kathryn Claughton
Creative Director – Steve Hanzic
Creative Director – Nev Fordyce
Client Partner – Gemma Rees
Business Manager – Charlie Keeble
Head of Production – Lisa Brown
Producer – Savannah Anseline
Director/Editor – Lachlan French
Sound Design – Beau Silvester

Photographer – Pierre Toussaint
DOP – James L Brown ACS
Stylist – Maddie McFarlane
Colourist/Online – Yanni Kronenberg

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