Latest ads: Aldi’s Supermarket Switch challenge; Industry Super Funds’ ‘symbol’
Mumbrella presents a wrap up of a few of the latest ads to appear on our screens in recent days.
Aldi has won a convert in its second ad, launched as part of the food store’s Supermarket Switch campaign, after Aldi sceptic-turned-fan Danielle said she was “blown away” and surprised by the selection the chain had to offer. BMF is the agency behind the campaign.
https://www.youtube.com/watch?v=7321jshcFpk
In its latest ad, Industry Super Funds calls out to all Australians workers to look out for their logo (or “symbol” as they like to put it) and remember that the company has a superannuation fund “that only benefits you”. The Shannon Company is its agency of record.
Miele has enlisted the help of Melbourne chef Shannon Bennett to endorse its new steam oven. In the ad Bennet insists “steaming is more than just vegetables” with The Vue de Monde head chef saying the appliance is “not an option but a necessity” in all his kitchens.
I am a regular Aldi shopper & can recommend a change in your latest advertising.
Many people in Aus have no experience with bringing their own bags & packing up themselves. Might be a good idea to emphasise use of trolley tokens & keeping the flow through the checkouts.
A friend was so embarrassed because she didn’t understand the system that she is reluctant to try again – no matter what the savings might be. So, maybe, making sure people know: always use a trolley, buy bags if you haven’t brought them, & be prepared to pack it up yourself.
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I was in my local Aldi in Kogarah yesterday at 5pm and they had all the checkout lanes open and fully staffed.
Both of them.
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Agree about Aldi checkouts, there aren’t enough checkouts of them. Whatever time you save in the supermarket is burned up by the wait in the checkout queue for one of the two staff to ring up your order.
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