Laurie Oakes: Bloggers will take mainstream media on a race to the bottom

laurie oakes andrew olleVeteran journalist Laurie Oakes has warned that bloggers are threatening to “push the mainstream media into a race to the bottom”.

The prediction came as part of Oakes’ delivery of the Andrew Olle Media Lecture. Oakes, Nine’s political editor, said:

“This prediction was going to be mine when I drafted my lecture, but I find Julian Disney has beaten me to it. So I‟d better give him credit.

“The Press Council chairman says the greatest challenge is the risk that the blogosphere, with its tendency to rush to judgement and circulate scuttlebutt, will push the mainstream media into a race to the bottom. That, he believes, is the cut-throat competition of the future.

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