Lavender appoints Matt Cumming as ECD
Ad agency Lavender has appointed Matt Cumming as executive creative director.
The announcement:
July 15, 2011 –
Lavender has appointed Matt Cumming as Executive Creative Director.
Matt’s appointment comes on the back of a number of additional senior hires at Lavender, the result of several recent new business wins, including AUSTAR, EB Games and a Federal Government project.
Matt has been a Creative Director for the last 16 years, with experience spanning mainstream, digital and direct.
After spending ten years working in traditional above the line roles at agencies such as Saatchi & Saatchi, Matt experimented early on with digital building a new media department at Euro RSCG Partnership Sydney.
Matt was promoted to Executive Creative Director and Partner of Euro RSCG Sydney and established a strong integrated creative agency, well before it became the standard agency model.
In the following 6 years Matt founded a Digital department at M&C Saatchi and was a founding partner of Mark Agency, achieving agency of the year titles with both ventures.
He joins Lavender from marketing consultancy, Bienalto, where he has been building creative services and new business.
“I was very flattered when asked by Will and the managing partners at Lavender if I would be interested in taking the role” says Cumming, “Lavender has been a great brand in my mind for years. I admire their values as an agency and they have some exceptionally good people”.
Rebecca James – Managing Partner at Lavender says ‘We’ve been searching for a great creative talent who will truly embrace the power of our technical capabilities. Someone who understands that marketing is increasingly about relationship. Establishing it and building it. Matt is that person.’
Cumming says ‘A lot of the big agencies complain of the increasing fragmentation of media. An agency like Lavender instead sees the proliferation of rich targeting opportunities. By combining direct discipline with technical and data intelligence, strategic smarts and great creative Lavender is incredibly well placed to succeed well in this new era of marketing. Which is why I’m excited to be on board.‘
Cumming starts at Lavender at the end of July.
Source: Lavender press release
Good agency. Good appointment.
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Shhh Will.
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