Dr Mumbo

The laws of unintended phoenixing

The metaphor of a phoenix rising from the flames is evocative, so you can see why a PR wanted to use it when promoting a new small business.

In this case it was an email from WordStorm PR entitled: “How this phoenix rose from the ashes and launched a new business after her first business burnt down”.

phoenixing PR release

No doubt this will have gotten the attention of many a business journo, although for all the wrong reasons.

You see in the world of small business ‘phoenixing’ is a technical term for liquidating a failing company and illegally transferring assets to a new one operating in the same field to avoid paying creditors like the tax office, or staff…

Dr Mumbo is sure many of those journos will have been saddened to learn on this occasion it wasn’t a small business woman owning up to illegal activity in a press release, just one whose gym had quite literally burnt to the ground.

phoenixing screen shot 1


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.