The laws of unintended phoenixing
The metaphor of a phoenix rising from the flames is evocative, so you can see why a PR wanted to use it when promoting a new small business.
In this case it was an email from WordStorm PR entitled: “How this phoenix rose from the ashes and launched a new business after her first business burnt down”.
No doubt this will have gotten the attention of many a business journo, although for all the wrong reasons.
You see in the world of small business ‘phoenixing’ is a technical term for liquidating a failing company and illegally transferring assets to a new one operating in the same field to avoid paying creditors like the tax office, or staff…
Dr Mumbo is sure many of those journos will have been saddened to learn on this occasion it wasn’t a small business woman owning up to illegal activity in a press release, just one whose gym had quite literally burnt to the ground.
This is hardly a story. Soz guys.
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‘Phoenixing’ is hardly a technical term — the ATO and ASIC use it all the time in their PR/public information material.
A simple google search would have sorted it out.
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