Laziest social media campaign yet?

I used to work in Dubai.

Among the many corrupt things about the media there were the government-funded “awards” that incentivised journalists to write positive things about the emirate. You can read more about that at Fake Plastic Souks.

So I’m just delighted to see that Sydney agency Robot Meets Alien is adopting a similar approach by attempting to bribe incentivise bloggers with the chance of winning a grand if they write something nice about the video camera they’re promoting.

They’ve been writing to bloggers with the following message:


I’m from Sydney based agency Robot Meets Alien. Briefly, our work here is about activating offline conversations via our online relationships. Right now we’re reaching out to the online media and marketing community for inspiration. We’re starting a conversation with Australian bloggers in the search of the most innovative social media campaign for the new Samsung U10 camcorder <https://www.youtube.com/watch?v=grHz0F7QaVk>.

 The blogger with the best idea receives $1000 to spend on their blog to run the campaign. You’ll also gain exposure to our Facebook fans (5300+) and Twitter following (1200+).

 How to enter:

 1. Write a blog post about the U10 Camcorder <http://tinyurl.com/yk3qzks>.

2. Email us with your response to the question: “How would you market the U10 through your blog and social media network?” Your pitch could be made through a video, a text email, a blog post etc. The more creative the better!

3. Email the URL of your blog post about the U10 and your pitch to SamsungCapture@robotmeetsalien.com along with your name and contact number.

4. Wait for our confirmation email to ensure you have been entered.

Feel free to call or email anytime.

And they’ve even been including the blogs of rival agencies in that email.

Still, I think I’ll have a crack. Here’s my response to the question of how I’d market it… I’d go and find an agency with some good ideas. I’d avoid any agency with the word “robot” or “alien” in their name.

Do I win the money?


Tim Burrowes


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