Lazy politics Rabo’s latest target
Rabo Direct has rolled out a new ad in its “Lazy” series, featuring a politician who can’t be bothered to write his own speeches.
The work is by Whybin TBWA.
Another ad in the same series – featuring a lazy horse race commentator is currently shortlisted as Mumbrella’s May ad of the month.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Truly awful. Aside from the fact politicians don’t write their own speeches anyway.
User ID not verified.
I don’t mind it.
User ID not verified.
I get it. A sort of oxymoron.
The ad demonstrates what happens when laziness is the dominant characteristic of the agency and client. Maybe just morons.
User ID not verified.