Le Tan, Oporto, Cashrewards and Spotify partner with Love Island Australia
Nine has named a suite of new brand partners for upcoming fourth season of Love Island Australia, with Le Tan, Oporto, Cashrewards and Spotify joining the fold of the popular format.
Filmed on the Spanish island of Mallorca, the program is set to premiere exclusively on 9Now, with nightly episodes dropping from Monday to Thursday at 6pm. The episodes will also be available later in the evening on 9Go!.
“Love Island Australia will once again deliver something unique in the Australian broadcast landscape for our commercial partners,” said Sarah Stewart, director of content partnerships and client experience.
“With this season’s episodes streaming on 9Now before linear, Love Island Australia is without a doubt, the most effective way for brands to reach the hard-to-find demographic of 16-39. And with this season featuring a knockout cast and a stunning Mallorcan villa, we know the show will keep audiences engaged, and we couldn’t be happier with the incredible brands that have jumped on board.”
In the 2022 season, Cashrewards will have a branded challenge within the series, and will also have ownership of the first night of the Hideaway.
Le Tan will be seen throughout the series in-show as the official supplier of sunscreen and tanning products, while Oporto is also taking out a major partnership, running a series of bespoke Love Island Australia ads featuring founder Antonio Cerquiera.
Meanwhile, Spotify will provide the official Love Island Australia playlist on its platform.
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