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Leaders from Nova, SCA and MusicBrief complete Mumbrella Audioland lineup

Mumbrella Audioland, taking place online on October 13, has announced its full program, featuring speakers from Nova, Southern Cross Austereo (SCA) and MusicBrief joining an already packed virtual summit with local and international audio experts.

Matt Hayward, founder of MusicBrief, Kane Reiken, digital commercial director at Nova, and Nikki Rooke, national head of radio sales at Southern Cross Austereo, will take part in a discussion session titled ‘How to do Advertising the Right Way: The Commercial Opportunities in Audio’.

MusicBrief founder Matt Hayward joins the panel at Mumbrella Audioland

The three take to the panel with Venessa Hunt, chief digital strategy officer at Group M, and Elissa Ratliff, head of content at Mamamia, to discuss emerging trends in audio advertising models, and deliver tips on how to capture the attention of audiences.

Among the previously announced speakers: Elissa Ratliff, Ralph van Dijk, Venessa Hunt and Matt Dickson

Hayward, Reiken, and Rooke join the list of previously announced Mumbrella Audioland speakers, including senior vice president of commercial development at BBC Global News, Alistair McEwan, global CEO of Podean, Travis Johnson, founder and CEO of Veritonic Inc, Scott Simonelli and Eardrum founder, Ralph van Dijk.

Mumbrella Audioland will take place online in a week, on October 13. Tickets are on sale now.

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