Ben Lilley consolidates his agencies under new Hero agency network

Ben Lilley has brought his agencies – McCann, The Red Republic, Smart, JSA Digital and Engine Room Productions – together under a new consolidated group called Hero.

All of the agencies now operate under one profit and loss statement across Australia and New Zealand, based on a single cloud technology platform. Lilley says the new business model reflects the “post-COVID” world in which clients want a “single-service model”.

Lilley’s group of agencies now falls under the name Hero

“When the crisis hit, like every agency we had to rethink our entire operating model, especially in Melbourne where our office building has now been closed for more than half of 2020,” Lilley said.