Leadership shakeup at Wesfarmers’ OneDigital
Wesfarmers, the Perth-based retail conglomerate that owns Kmart, Bunnings, Officeworks, and Target, has announced a change in leadership in its retail loyalty program OneDigital, as managing director Nicole Sheffield steps down.
OneDigital was established in 2022, with Sheffield as its foundational managing director. The division of Wesfarmers ties together the company’s digital businesses, including the OnePass membership program, and the group’s data assets.
OneDigital’s chief technical officer Leah Balter has been appointed as the executive general manager. She was previously the chief information and transformation officer at Bunnings.
Nicole Sheffield
This leadership change comes after Wesfarmers folded its Catch loyalty program into OneDigital in June, and ahead of its full-year results presentation next week.
The operating losses for OneDigital — excluding Catch — is expected to be approximately $70 million for the 2025 financial year, according to the company’s own guidance.
This is due to the division’s “increased investment in the development of retail media capabilities”.
Balter will lead the business from this month.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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