Leading Edge directors launch research company Fiftyfive5

Tim Burrowes

May 10, 2010 10:12

Former MD of The Leading Edge Karen Phillips and the market research firm’s global head of branding and innovation, Darren Kemp, have teamed to set up their own research business, Fiftyfive5.

Phillips had been at The Leading Edge for over five years, the latter two as managing director. Prior to that she was a research planner at British Airways.

Meanwhile, Kemp was at The Leading Edge for over three years and was previously national director at TNS. He has also worked as global planning director at Diageo for seven years.

Phillips said Fiftyfive5, based in Sydney, has picked up two yet to be named foundation clients in the airline and luxury car industries.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.