Legacy Club encourages Aussies to buy a ‘symbolic beer’ for veterans, via VML
Veteran’s charity, Legacy, has created a new donation mechanic allowing Aussies to donate by shouting a ‘symbolic beer’, via recently merged agency VML.
In an attempt to connect the charity to younger audiences, the Legacy Lager Tap is a dry tap that sits on pub counters, among other beers, that uses RFID technology inviting Australians to donate with the simple tap of their credit card or phone.
