EXCLUSIVE: About Today expands client roster with new win
Brand and technology consultancy About Today has been appointed by Victorian-based company Reclaim Waste, adding to its growing client roster.
The consultancy will be responsible for developing a new brand identity system and site build for the business.
Reclaim Waste’s managing director, Julian Grasso, said: “Having been underwhelmed in previous pitches it was great to see a company actually prepare.
“About Today arrived with a brand position and identity which really impressed us as it was based on thoughtful research and curious questioning which certainly paid off and is why we felt they would be the right fit to re-brand our business.”
Shaun Ryan, founder of About Today, added: “The circular economy and sustainability is one of our target sectors, and Reclaim Waste are leaders in this industry.
“We are obviously delighted, they are a fully formed business with a great service ethic, it’s great to be able to assist with their plans.”
The new business win comes a month after the consultancy rebranded and welcomed a suite of new hires to the team.
Ryan said at the time: “About Today is about tomorrow, and as we all know tomorrow seems to be changing at an astonishing rate.”
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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These guys appear to be the real deal . About Today seems to be hitting all the right notes in the environmental sustainability governance sector .
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