Legal firm King & Wood Mallesons launches post-merger print campaign
Sydney agency Mr Mumbles is behind a global print campaign for newly merged Australian-Chinese legal firm King & Wood Mallesons.
The campaign, which marks the merger of Australian legal firm Mallesons Stephen Jacques with China’s King & Wood, will run in Hong Kong, the UK and US as well as Australia.
It consists of three print ads, shot by photographer Andreas Smetana, featuring the firm’s lawyers in settings in the not-too-distant future – an IPO announcement for a manufacturer of hover bikes, the launch of a client’s 500th deep core miner and the opening of the world’s first truly ‘eco-sea building’.
King and Wood Malleson???
They could have told us they are merging first before they did this ad…
I saw the hover cycle ad in the Financial Review this morning. Outstanding work.
nice non-conformist work for the category…….i’m just worried that the Eco-Tower in the first ad looks a bit top heavy, and that ironically if the Chinese don’t agree to cut emissions the bottom floors are going to become submerged.
Rob = Funny!
Nice work Mr Mumbles!
Who’s the media agency?
Saw the ad in the Fin Review and Australian this morning – great ad, great placement.
I think it’s a good idea but the people in the shot really throw it. I didn’t get the first one at all until I saw the next couple.
And good on the law firm for choosing something different.
I want me one of those hover cycles!!!
And that mining equipment in the third ad is creepy – it looks like one of the evil robot thingies in War of the Worlds
see http://www.celebrities-with-di.....usical.jpg
And in the last ad, i like the way they have rebranded the Uni of Sydney Fisher Library as Faris Mining and used the law school as a backdrop.
@Succubus in the future they envision maybe Sydney Uni will be owned by a mining company
Wow! The design work is amazing!
Funnby tho, I can’t seem to find anything about the Li Tan Hover Cycle company or Faris Mining when I google them
Seems like they may need an advertising/pr firm as well as lawyers
Bring it on . . . hope to get me a hover bike before I die
“The power of together” is SO zeitgeist-capturing
These are truly class.
@Reginald the whole point of Hover and Faris is that they’re obviously fictional – no need for an online ruse. They aren’t integral to the message. Arguably they detract from it.
Bertram – The merger has been in the news for months, including the AFR, so “they” had told us.
I wonder if we can sue them for false advertising? They have not advised on the successful IPO of a long-term client Li Tan Hover Cycle Company, because firstly that client does not exist, and secondly it cannot be a long-term client by definition due to the first reason.
Being that they’re a legal firm, I would hope that this wasn’t overlooked and is allowable under Australian advertising rules…
The ads are fakes?
There is no Hover cycle or Faris Mining??
Isn’t that misleading and deceptive conduct covered by s52 of the old Trade Practices Act? (i don’t know what the new section is)
Suzy, you’re totally right. You should sue them, for the loss of my sanity in having to deal with the inanity of your comment.
There is a world-first jetpack. It is called the Martin Jetpack. It has flown over 3,000 test flights and is about 12 months from production. Google “Martin Jetpack” and see the future!!
@Reginald
Take a look at: http://litanhovercycles.com/
If you’re still around, it’s only 20 years off!
Without a doubt one of the worst ads I’ve ever seen for a law firm.
Wacky in an awkward, trying-too-hard-to-be-cool way.
I’ll remember the merger, but not because I will think of employing them, but because of the horrid ads.