Lego has released an animated video that tells the tale of a lost Lego brick that goes on a 50-year adventure.
The video marks the end of Lego’s Festival of Play, a campaign to mark the 50th anniversary of the toy brand in Australia.
Lego Australia and New Zealand’s director of marketing Caroline Squire said in a statement: “The Lost Brick animation shows how the iconic LEGO brick has remained relevant for the last 50 years, and continues to evoke playful andimaginative memories and experiences for LEGO fans.”
“Australia’s fondness for LEGO brick play and its endless building possibilities have been clear to see throughout the Festival of Play, with Aussies of all ages embracing and enjoying the campaign’s activities. As we wrap up our 50th anniversary celebrations, we want to thank the nation for celebrating with us with thiswhimsical animation, designed to be shared with friends and family over thefestive season.”
- Production: Host Sydney
- Music: Silencio
- Creative: Ed James and Declan Byrnes-Enoch
- PR: One Green Bean