Lego appoints new creative agency Airborne – without informing existing agency
Lego Australia has appointed a new creative agency, Airborne – without a pitch.
The appointment does not affect the position of existing creative agency Host, which is behind the toy maker’s popular ‘Festival of Play’ campaign, Lego’s marketing director told Mumbrella.
Host and PR agency One Green Bean were not informed of the appointment of Airborne, which is aligned to media agency UM, and found out after inquiries were made by Mumbrella.
Lego director of marketing for Australia and New Zealand Caroline Squire said in a statement sent to Mumbrella: “We are a big brand with a small team and have the need to have an agency work with us that can manage the creative traffic driven by our media plans for our Lego theme marketing campaigns. ”
She said what?
Dribble, dribble, dribble, platitude, platitude, platitude, ‘in our family family’, ‘streamline processes’, ‘more effective and efficient’, ‘amazingly engaging’ and the cliches go on.
No wonder she couldn’t pick up the phone and have an amazingly engaging discussion with her incumbent agencies about this apparent sordid little tryst.
The world has an over supply of Marketing Directors methinks.
You’d think they would be able to put all the pieces together before making an announcement like that.
Looks like Host might be Le’ go.
i’ve always wanted to get a Lego Pener that works every time
Next press release. Lego to announce its latest Lego kit – the ad agency. But sadly, not all the pieces actually fit together.
Bricks were shat.