Lego wants Aussies to save Santa’s sleigh

November 5, 2016 9:56

Lego has launched a bid to save Christmas in a new campaign calling on Aussies to design a new sleigh after Santa’s crashes in a heap.

The stop-motion campaign is a collaboration between content and ad agency Mammal and production house Brightworks who have developed the three stage campaign.

Using real Lego bricks rather than relying on CGI, the ad opens with Lego Santa all set to go on his annual run around the globe when the sleigh crashes and falls apart on take off.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Brightworks Christmas Lego Mammal santa Santa's sleigh

1 COMMENTS

MO 8 Nov 16

Love this! Great work!

User ID not verified.

Latest

Dismiss AI slop at your peril

Ad Standards says no to Didi and ‘six middies’

SCA advisor gives Seven merger the go-ahead

Austereo's merger green light fails to impress market as Ive Group's run up Unmade Index continues

Bruce Gordon's WIN records $8.6m loss

Lego wants Aussies to save Santa’s sleigh

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE