Seven West Media deal opens crowd-sourced content pipeline

Seven West Media has backed its investment in crowd-sourced content specialist Newzulu, signing a content supply deal that will allow it to crowd-source videos and other content and stream from reporters’ phones.

Seven West Media signs six figure deal with Newzulu

Seven West Media signs six figure deal with Newzulu

The deal covers Seven’s TV, newspapers, magazines and related digital platforms.

It comes eight months after SWM took an 18.53% stake in the business, followed shortly afterwards by a management shakeout that saw resignation of managing director Alex Hartman and the installation of SWM digital guru Clive Dickens on the board.

Newzulu curates crowd-sourced content such as photos and videos as well as using its own technology platform to allow the public to share content with media companies.

It’s the first major media agreement for the company in Australia and select SWM reporters will also be equipped with Newzulu Live Reporter Kits on their mobile devices allowing them to live stream from their phones.

Dan Stinton, SWM head of digital in WA, said access to the platform would become an important part of how journalists would be able to report from events.

“Newzulu’s technology empowers our reporters to live stream breaking news events in the most efficient way possible, while also engaging our audience to generate their own content to add to our coverage,”Stinton said.

“Both contribute to our focus on video storytelling.”

Under the terms of the deal SWM will have the right to use Newzulu’s international crowd-sourced content in its newspapers, TV network and magazines and websites on a fee basis.

At the same time Newzulu will have the worldwide rights outside Australia to distribute both SWM’s professionally created and user-generated library on a revenue share basis.

Marc Milgrom, Newzulu’s CEO, said the Australian deal was a big step for the business.

“It’s exciting for us to bring on a new client with such a broad suite of media assets,” Milgrom said.

“We are in discussions with other SWM divisions and see significant growth through expanding this commercial relationship.”

Newzulu already works in partnership with a number of press agencies including AAP, Getty Images, AP and AFP.

Newzulu shares closed yesterday unmoved at $0.006, giving the company a market capitalisation of $8.71m, down from $20.31m in July, shortly after the SWM investment. The company had traded at a high of 19 cents in 2014.


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