Seven West Media deal opens crowd-sourced content pipeline

November 5, 2016 8:55

Seven West Media has backed its investment in crowd-sourced content specialist Newzulu, signing a content supply deal that will allow it to crowd-source videos and other content and stream from reporters’ phones.

Seven West Media signs six figure deal with Newzulu

The deal covers Seven’s TV, newspapers, magazines and related digital platforms.

It comes eight months after SWM took an 18.53% stake in the business, followed shortly afterwards by a management shakeout that saw resignation of managing director Alex Hartman and the installation of SWM digital guru Clive Dickens on the board.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

John H 6 Nov 16

Wow, what a partnership! Get rid of journalists and replace them with faceless contributors. As if that was ever going to work. Clive Dickens and Dan Stinkson on board. Zulu shares down to .0006c from 19c. Wake up Kerry Stokes.

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