Lenovo appoints Weber Shandwick to its social strategy
PR agency Weber Shandwick has been appointed to computer company Lenovo to develop and manage its Australian and New Zealand social media strategy. The company had previously managed its social media in-house.
The announcement:
Weber Shandwick has begun working alongside Lenovo Australia and New Zealand to develop and execute a social media strategy that will underpin the company’s marketing and communications efforts in 2013.
As the company looks to extend its business success in the Australian and New Zealand SMB, enterprise, government and education markets, the agency will initially focus on fostering a small-business community via social media working with Lenovo’s senior marketing team.
Does this mean Text 100 no longer has Lenovo’s “traditional PR” account?
Hi there, to clarify for “The Internetz”, Lenovo Australia and New Zealand continues its long standing global partnership with Text 100 as our PR agency of choice. We value the relationship and expertise of Text 100 for our local PR requirements. The appointment of Weber Shandwick is to deepen our focus and efforts in social media locally. Regards, Danielle.