Leo Burnett’s ‘brilliant’ and ‘entertaining’ Honda ad crowned August Ad of the Month
Mumbrella has revealed the winner of the August edition of Ad of the Month, with the industry choosing between Vegemite, Honda, Our Watch and QBE.
Leo Burnett Melbourne’s Honda HR-V campaign has been crowned Mumbrella’s August Ad of the Month.
The ad, which features one actor playing seven different characters, was labelled as “clever”, “brilliant” and “entertaining”.
One voter said: “The Honda ad shows how versatile the actual car is through the different types of people. It is a clever way of sending the message without boring the audience.”
“Finally, an ad that talks to females the way we want to be talked to! With humour, sass and NO shopping bags, families (we don’t all have one) or cafe dates with the girls,” another voter commented.
Another reader said the ad was “memorable” as well as “entertaining”.
Honda beat out its competitors – Vegemite, Our Watch and QBE – with 55% of the votes.
Ben Familton, brand communications manager at Honda Australia, said in a statement to Mumbrella: “Honda has always aimed to do things differently. With the new Honda HR-V we really wanted to demonstrate how we put the customer at the centre of its design, by showing the real ways that people actually use their cars.”
Blair Kimber, creative director at Leo Burnett, added: “It was a mammoth effort from the team involved to put this together and we’re super proud of the result. It was a fun idea, with people and the unique ways they use their cars at the heart, that Lachlan Dickie at Rabbit and the talented Krew Boylan brilliantly brought to life.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Not ad of the month, ad creative of the month (and deserved). Ads exist for one purpose, and unless they fulfill that purpose they can’t be correctly acclaimed.
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