Honda focuses on different types of drivers in HR-V campaign
Honda has emphasised all the different types of people who drive its new Honda HR-V in its latest campaign.
The ad features one actor playing different types of men and women who have different ideas about how to use a car including getting coffee, going to yoga, taking the dog for a walk and picking up takeaway.
The tagline used at the conclusion of the ad is “The new Honda HR-V, as different as the people who drive it”.
A shorter 15 second spot has also been created which promotes the car’s safety and storage features.
The ad shows a bike rider storing his bike in the back and a dog owner taking his large dog for a walk.
Each different character also has a spotlight video on their different lifestyles and he varying ways they use the Honda HR-V.
“We were determined to demonstrate the human, personal side of car ownership and set ourselves apart in the category. This launch showcases how the HR-V stands out as different, by fitting into your unique life,” Scott McGregor, GM of customer and communications at Honda, said in a statement.
Jason Williams, CCO at Leo Burnett, added: “We wanted to tap into real-life, relatable stories about how people use their cars. The sometimes unglamorous, insightful, funny moments. We knew that if we could bring them to life in an engaging way, we could make Honda feel more relatable and more human.”
Last year Honda launched its first ever Australian brand TV ad, ‘Moving You’.
Credits:
- Client: Honda Australia
General Manager, Customer & Communications: Scott McGregor
Brand Communications Manager: Ben Familton
Brand Communications Specialist: Sarah Tolliday - Agency: Leo Burnett Melbourne
CCO: Jason Williams
Creative Director: Blair Kimber
Creatives: Lucy Logan and Holly Burgess
Director of Integrated Strategy: Ilona Janashvili
Integrated Strategist: Tallon Mason-Kaine and Zac Martin
Broadcast Producers: Cinnamon Darvall, Bridget Materia and Sophie Simmons
Director, Client Services and Solutions: Tim den Braber
Group Account Director: Jaime Morgan
Account Director: Jacquelyn Whelan
Digital Creative Director: Chris Jovanov
Lead Digital Designer: Matthew Caminiti
Social Editors: John Angless and Matt Cahill
Producers: Nick Baum and John Trifonopoulos
Photographer: Alexander Stoeckel
Retoucher: Adrian Garofalo - Production: Rabbit Content
Director: Lachlan Dickie
Producer: Megan Ayers
Executive Producer: Alex Hay and Lucas Jenner
DOP: Shelley Farthing-Dawe - Post Production
Editor: Bernard Garry – The Editors
VFX & Supervisor: Vivienne Baker
Post Producer: Charlotte Griffiths
Sound Engineer: Ramsay De Marco – Nylon Studios
Soundtrack: Annie Lennox and David A. Stewart (Sweet Dreams)
Composer: Jesse Watt
Music Producer: Karla Henwood – Nylon
Music Supervision: Chelsea Ramsden – Nylon - Media: Zenith
Strategy Director: Simon Schoen
Group Business Director: Katrina Stratton
Account Director: Philippa Butler and Michael Smith
Optimisation Manager: Tristan Shearer
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All automatic drivers but
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Customer at the core. Well done. Nicely executed too.
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The vehicle has no manual option
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