Leo Messi debuts first-ever fragrance with Born Bred Talent and BCM Group campaign

October 10, 2024 8:39

Football icon Leo Messi has released his debut fragrance via an international campaign from Born Bred Talent and BCM Group.

The “integrated social, advertising, digital and POS” campaign uses a 45-second film that places Messi in a mirror world of reflections, spotlights and a voiceover acknowledging the different sides of the star player. The visual also centres on the award-winning athlete’s fragrance contained within “a bold, sleek deep blue bottle”.

The advertising campaign is a full-scale collaborative work that combines the resources and skills of BCM Group; Smuggler – an international production organisation and studio; Game On Product Group – specialists in licensing and product development; and Born Bred Talent.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

BCM Group Born Bred Talent fragrance Game On Product Group Leo Messi lionel messi Smuggler

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Leo Messi debuts first-ever fragrance with Born Bred Talent and BCM Group campaign

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