Dr Mumbo

Learning lessons from Boaty McBoatface

Dr Mumbo was astonished to see the good folk in charge of Sydney Ferries had opened up the naming of six new ferries to the public. Had they learned nothing from the Boaty McBoatface debacle?

name sydney ferries competition

Well apparently, and somewhat astonishingly, they have.

Instead of allowing people to put forward a name and have people vote from that list, as the UK body behind Boaty McBoatface did, the Sydney authorities are allowing people to suggest names, which will be whittled down by an ‘honorary panel’ to whittle down the list before it goes out to public vote.

And names are also meant to be drawn from one of three categories: Arts and Culture; Science, Environment and Innovation; and Sydney Harbour Connections.sydney ferries criteria

Looking at the serious looking bods on that honorary panel it seems unlikely they are going to put forward Ferry McFerryface as the name of a vessel which could be doing the rounds on the world’s busiest waterway for up to 40 years.

Maybe marketers are starting to realise that while they love user generated content, maybe the public shouldn’t be trusted with their brands completely unfiltered.

Just ask the guys at McDonald’s NZ…


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