What could possibly go wrong..?
When it comes to giving customers the opportunity to have input into creating products, brands should take a moment to ask: what could possibly go wrong?
That’s a factor McDonald’s in New Zealand seems to have failed to consider when it launched its Create Your Taste burger design competition online.
Macca’s provided consumers a ‘Create Your Taste’ tool that allows them to create a custom a burger, using any of the ingredients offered on the menu. Unsurprisingly things quickly went buns up.
While some entries, ‘Bag of Lettuce’ simply took the piss, others were more concerning:
https://t.co/XiPTuSU3Up My favorite burger so far
— ☆ろろ★ (@RokuroRoro) July 20, 2016
Take for example the ‘Jewish Feast’ by Adolf H, or ‘Cream of Sum Yung Guy’, or ‘Fuc h N I I G E R Z’ and or ‘Bush Did Nien Eleven’ and you’ll get an idea how fast things went south.
So, they’ve shut this down https://t.co/pI31Kktlab
Wondering why? pic.twitter.com/tpyLTVZBAa— Kroony (@DeKroonCat) July 21, 2016
Mcdonald’s make your own burger going well then https://t.co/E7R2dI3Zl2 pic.twitter.com/gA7eNmJfFk
— Dave (@Cinzano__Bianco) July 20, 2016
@McDonalds – did you think this one through? #marketingfail #marketing https://t.co/GHNKkZaaZd thoughts @tacobell? pic.twitter.com/wjomJ0l2S7
— Build a big idea (@BuildABigIdea) July 20, 2016
McDonald’s New Zealand has now suspended the competition. At least when the UK did a similar experiment with its new polar research ship we got a fun name in “Boaty McBoatFace”.
