Lessons for marketers from CommBank and Tourism Australia
Mumbrella today continues to publish highlights from June’s Mumbrella360 conference. In this clip, the Mumbrella Question Time panel discusses two major campaigns that broke that week – the next phase in Tourism Australia’s There’s Nothing Like Australia campaign, and CommBank’s repositioning around the word “Can”, which was fronted by Toni Collette.
The panel discusses playing it safe, tone of voice and the value of teaser campaigns.
The Question Time panel featured Aegis chairman Harold Mitchell, AANA chair Inese Kingsmill; Enero CEO Matthew Melhuish and Google MD Nick Leeder.
There’s Nothing Like Australia:
CommBank’s Toni Collette ad:
CommBank: Ka-ching:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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topics
Advertising
CommBank
Harold Mitchell
Inese Kingsmill
Matthew Melhuish
Nick Leeder
Tourism Australia
