‘Letsj fuhkc’: DrinkWise launches series of short films on how to date properly

how to date properly textsAlcohol industry body DrinkWise has followed up its controversial ‘How to Drink Properly’ campaign with a new set of films aimed at teaching youth ‘How to Date Properly’.

The latest set of 15 second pre-rolls from Clemenger BBDO Melbourne use the same style as the original campaign, and are designed to stop people from over-indulging on alcohol in stressful dating situations.

Tips given by the voiceover include how to avoid messing up your chances of a second date by getting drunk at dinner, adding: “Before you try and get your ‘duck on’ remember that nobody likes clingy drunken messages at 1am.”


The original ‘How To Drink Properly’ campaign came in for criticism from some public health advocates who claimed it was actually aimed at making people drink more, a claim rejected by Drinkwise marketing boss, Sion Strahan.

In a statement on the current campaign, Strahan said: “People can occasionally drink too much in awkward social situations as a way of boosting confidence – and dating can be one of the most nerve-racking experiences we face. ‘How to Date Properly’ illustrates that while it is okay to drink, alcohol is not the answer to overcome nerves.

“Slowing their drinking and keeping count of drinks, knowing when to stop, enjoying a meal and adding water to the order will showcase their class to prospective partners – and potentially land them that second date.

“This helps set them up for learning to handle alcohol in social situations throughout their live.”

‘Blind Date’:

‘French Kiss’:



  • DrinkWise
  • John Scott – CEO
  • Simon Strahan – Marketing Director
  • Clemenger
  • Ant Keogh – Executive Creative Director
  • James Orr & Elle Bullen – Senior Creatives
  • Olivia Romas – Social & Content Creative
  • Will Barber – Social Strategist
  • Sonia von Bibra – Executive Producer
  • Lisa Moro – Senior TV Producer
  • Emma Johnson – TV Producer
  • Andrew Packer – Senior Editor/Animator
  • Allan Ngo – Digital Producer
  • Jess Ramsey – Digital Designer
  • Matt Pearce – Senior Planner
  • Naomi Gorringe – Group Account Director
  • Kate Starr – Senior Account Director
  • Bianca Shah – Senior Account Manager
  • Jacky Winter Group (Pete McDonald & Guy Shield) – Illustrations
  • Flagstaff Studios (Paul LeCouteur) – Sound House & Engineer
  • Level Two Music – Music House
  • MediaCom
  • Stephen Benrad – Group Business Director
  • Jelena Radinovic – Executive, Content & Connection Planning
  • Alexa Roach – Executive, Digital Activations & Investment
  • Harry McGregor – Coordinator, Digital Activations & Investment
  • Waitohi Wiremu – Manager, Search &Performance
  • Thomas Russell – Executive, Search & Performance

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