‘Letsj fuhkc’: DrinkWise launches series of short films on how to date properly

how to date properly textsAlcohol industry body DrinkWise has followed up its controversial ‘How to Drink Properly’ campaign with a new set of films aimed at teaching youth ‘How to Date Properly’.

The latest set of 15 second pre-rolls from Clemenger BBDO Melbourne use the same style as the original campaign, and are designed to stop people from over-indulging on alcohol in stressful dating situations.

Tips given by the voiceover include how to avoid messing up your chances of a second date by getting drunk at dinner, adding: “Before you try and get your ‘duck on’ remember that nobody likes clingy drunken messages at 1am.”

Clinger:

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