Made By Cow campaign suggests new product is ‘milk at its most natural’

Raw milk brand Made by Cow is marketing its Cold Press Raw Milk in a new campaign as “milk at its most natural”.

The campaign, created by Poem Group, spruiks the benefits of raw milk after the brand obtained approval of the NSW Food Authority to use cold pressure as an alternative to conventional heat pasteurisation and sell “cold-pressed raw milk” earlier this week.

Made By Cow founder Saxon Joye said: “Other than our dairy farmers, our grandparents were probably the last people to taste milk the way it’s supposed to be, without heat pasteurisation, homogenisation and all the other processes that go into making standardised milk.”