F.Y.I.

Lewis PR to expand Asia operations in 2015

Communications agency Lewis PR will increase its operations in India and China in 2015.

The announcement:

LEWIS PR, the global communications agency, will increase its operations in India and China in 2015. Growth will include the hiring of 25 new staff by the end of the year. This follows the recent announcement of a US$27 million funding package from LEWIS’ global banking partner, HSBC.

The agency has been operating in Bangalore since January 2013 and will open up offices in Delhi and Mumbai this year. Recruitment is under way for a Managing Director for India. Teams will be recruited for Delhi, Mumbai and a digital specialist will be added to the Bangalore team. It is expected that the agency will hire 20 staff in India within the next six months.

The agency will also launch LEWIS Pulse in China this year. LEWIS Pulse is the agency’s digital marketing arm, with its APAC hub in Singapore. The agency is currently hiring for a VP of digital marketing, to be based in Shanghai or Beijing. Opening LEWIS Pulse in China in 2015 will bring the agency’s full service proposition to the Chinese market.

“The agency’s recently announced global funding deal with HSBC will directly benefit the APAC region. It will help us further expand our geographic presence and service proposition,” said Andy Oliver SVP, APAC. “We will be using the funds available to us to directly invest in two of the three largest economies in Asia. Both India and China are great success stories of growth and opportunity. We will expand our presence in these markets to offer our clients a stronger presence, and our staff more career opportunities.”

Strategic acquisitions are a core part of LEWIS’ growth plans and the agency is also looking to identify possible acquisition targets in India. The most recent acquisition in March was of Piston, a full service digital agency based in San Diego, California. In APAC, the agency acquired China-based EBA Communications in June 2014.

Source: Lewis PR media release

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