Lewis Pullen
Former Qantas marketing director Lewis Pullen is to join the National Rugby League as its new head of marketing.
Pullen left his role at Qantas in May with his duties being taken up by corporate affairs boss Olivia Wirth.
In a statement, this morning, Pullen said: “Rugby League is a great game,” he said today. “As a passionate fan of, and active participator in sport, I feel very privileged to have this opportunity to work with such a great brand.”
ADVERTISEMENT
“Marketing and business strategies start with the customer and in Rugby League that begins with understanding the needs of the fans.
Lewis’s appointment will see him work with NRL head of commercial Paul Kind and the marketing teams at all levels of the game.
“We have been committed to building a team that can grow the game significantly in the years ahead,” NRL CEO Dave Smith said.