Lexigo appoints Tony Lee as head of strategy
Translation and culturally and linguistically diverse (CALD) communications agency Lexigo has selected Tony Lee to take on the newly created position of head of strategy.
For more than 25 years, Lee has been a leading strategist, helping transform government departments, not-for-profits, consultancies and businesses of all sizes into digitally-savvy, culturally-informed and brand-led cultures.
Tony Lee, head of strategy, Lexigo
Lee brings a depth of experience to Lexigo, having led strategic branding, marketing, creative and digital projects and teams as a consultant to iconic brands businesses and government departments.
Of his appointment, Lee said it’s an exciting opportunity to support Lexigo as it expands into a full-service cultural communications agency.
“Nearly a third of Australians are born overseas, yet for far too long, businesses and brands have lacked the foresight and know-how to authentically connect with diverse, CALD perspectives. This consistent oversight leads to perpetuating poorly-rendered stereotypes, tokenisation and a noticeable under-representation of authentic CALD communities in marketing, the media and popular culture.
“Lexigo has done a brilliant job in making in-language communications more accessible to businesses and brands. Their remarkable technology platform and global network of translators has enabled translated material to be produced at tremendous speed and scale and there’s so much potential for organisations to use this to communicate authentically with their diverse audiences. I truly look forward to working with Lexigo and their clients to grow their intercultural capability and to take their inclusive, multicultural marketing practices to the next level.”
Mark Saba, CEO, Lexigo
Lexigo CEO Mark Saba is thrilled to have Lee on the team and looks forward to the impact his appointment will have not just on the businesses, but on the industry more broadly.
“I believe that diversity in people brings diversity in thinking. Tony is one of the industry’s great thinkers, and his experience in helping brands and businesses to grow, coupled with his passion for authentic, intercultural communication has had a positive impact on Lexigo’s own culture and capabilities.
“His vision for a vibrant, well-informed and represented, culturally-diverse and inclusive marketing communications sector is in lockstep with our goals for Lexigo, and we’re excited about the implications for our future direction.”
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