Lexlab launches campaign highlighting ‘no BS’ approach to media buying
Independent digital advertising agency Lexlab has launched a new campaign designed to highlight its execution capabilities and demonstrate its position as a trusted media partner.
Centred around the theme that ‘Advertising Makes Good Better, But It Won’t Fix Bad‘, the targeted campaign reflect’s Lexlab’s genuine approach to media planning and buying, and its belief that advertising is an amplifier, not a ‘miracle cure’ for business.
Developed in partnership with specialist creative agency Subcreative, the messaging, while pretty tongue-in-cheek, provides insights to businesses, such as “If we found you, imagine how we can find your customers”.
Lexlab’s director and founder, Alfie Lagos, said he hopes the campaign challenges misconceptions about advertising as a cure-all for business problems.
“With 2025’s digital ad landscape more competitive than ever, brands need smarter ad investments, real-time insights and targeted execution, making Lexlab’s precision media approach more valuable than ever before,” he said.
“Our message is clear: advertising is an amplifier, not a miracle cure. Our focus is on smarter media buying to deliver better outcomes via our expert-driven, performance-first approach, we’re not just another agency looking to push ad spend. Our new, cohesive campaign, and the multi-layered strategy behind it, ensures we are demonstrating Lexlab’s expertise in action, reaching the right decision-makers at the right time, with precision, data and impact.”
The campaign includes targeted social media advertising on Meta and LinkedIn, OOH, display, and search.
The agency is offering exclusive competitive advertising expenditure reviews for agencies and brands looking to improve their performance, and has also announced plans to launch annual industry benchmark reports to bring greater transparency around digital advertising costs and performance.
The first report will be released later this year.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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