Liberal Party seeks creative agencies as Federal election campaign looms
The first steps towards a Federal election have been taken with the Liberal Party calling for expressions of interest from creative agencies ahead of the next federal election due before the end of 2019.
A Liberal Party spokesperson told Mumbrella: “Since 1996, the federal Liberal Party has worked with a hybrid creative team which, over the years, has comprised a number of outstanding advertising professionals. For the next election, we’re open to working with either an agency, or a hybrid team.”
According to ad analytics company Ebiquity, the Liberal Party spent over $6 million in advertising for the 2016 election. The Labor Party’s spending was an estimated $4.7 million.
When asked about whether global agencies would be considered, the spokesperson replied: “Relevant global experience might be considered, but our creative team will obviously need to have a clear understanding of Australia and Australians.”
The deadline for expressions of interest is March 23 with qualifying agencies being invited to pitch afterwards.
Mumbrella has contacted the Labor, National and Green parties for comment on their plans to engage creative and other agencies for the upcoming election campaign.
The Liberal Party’s full announcement is below;
Expressions of interest for a new creative team
The Liberal Party of Australia (Federal Secretariat) is calling for expressions of interest from advertisers to be part of its campaign team for the next federal election, due in 2019.
The next election will be critical for Australia’s future. We are looking for a creative team to help us highlight the positive achievements and plans of the Turnbull Government and the risks posed by the alternative.
The Liberal Party Federal Secretariat has worked with some outstanding advertising professionals in recent years, but the time is right to review our options. We are open to working with a new agency, or a hybrid team, as we have in past campaigns.
The creative team will need to understand political advertising is different to product advertising. They will need to work collaboratively in a high-pressure campaign environment and share our determination to ensure the re-election of the Turnbull Government.
Interested advertisers are asked to submit a credentials document and a brief statement explaining why they might be the right partner and how they might approach this assignment.
There will be a subsequent pitch process for those suitably qualified. Expressions of interest should be sent to libadm@liberal.org.au by Friday, March 23.
Polling day for the next election MUST
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That should be easy / blank canvas / there hasn’t been any worthwhile to highlight / as for the future it will be difficult as the Liberal party are not known for constructive agendas, more of the opposite. De-constructing previous administrations good work is more their M.O.
Probably should apply for the job with intent to deceive like Abbott did with :No cuts to ABC …etc.
Right wing IPA will probably already have an agenda for this pathetic government in decline/ they’ll barrack for one of their own agencies to accelerate the suffering onto the good people of this nation. Be of no doubt about this / there’s nothing positive to write or present about the past, current or future of what is no longer The Liberal Party. LNP is another beast. It’s plain Evil. And that should be the theme…
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I’d love to see an overseas agency get this, shake it all up a bit. Not a holding co. one already here, but someone entirely new to the market. …Like that Trump guy.
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“Liberal? You keep using that word. I do not theeenk it means what you theeenk it means.”
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Isn’t ‘ Liberal Party seeks Creative Agency ‘ an oxymoron?
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Plenty of morons there, dunno if they’re all whacked out on oxy though. Would explain a few things.
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@Groucho
hahaha
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Core requirement is to lie, execute swift U-turns then lie again. The 2-party system is broken and incapable of representing and carrying out the will of communities.
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We would like to put ourselves forward for the role.
Our credentials speak for themselves in tipping elections in favour of conservative politics.
With love.
VP
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Heres an add playing the game just like labor….
Dear old Gran is at the local grocery checkout with her meagre groceries. Behind her in a wheelchair is ex war veteran Bert.
Gran swipes her card to pay for her groceries and the machine says “declined”. The smarmy girl behind the counter (wearing red t-shirt and vote labor badge) smirks at the old lady and saya “DECLINED!”. Gran starts looking fearful and asks the girl to try again…..Same thing “DECLINED”.
Bert perks up and asks Gran “whats the matter”. Gran being proud and not wanting to upset Bert says “nothing dear”.
Gran with tears in her eyes (realising they have no money left thanks to Bill) say to the smarmy girl “Please Dear…” and put her hand on the bag of meagre groceries.
The smarmy girl snatches the gorceries off the counter glares at Gran and then calls “NEXT IN LINE”……
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“help us highlight the positive achievements and plans of the Turnbull Government” Um….. There’s your challenge right there. There were indeed achievements and the economy was going along rather swimmingly. And then, as the middle voters see it, you idiots got rid of a perfectly good Prime Minister. Dutton has Abbott’s fatal flaw: He can motivate the far right by fear, but he’s not capable of inspiring. (Like a potato.)
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