WPP AUNZ launches strategy consulting arm
WPP AUNZ has launched a new strategy consulting division, WPP AUNZ Consulting, dedicated to “unlocking brand and market-led business growth” and providing clients with advice on the business decisions that should be made.
The managing partner of Kantar Vermeer, Caspar Wright, will lead the new division with WPP AUNZ Consulting’s partner, Patrick Fry, who will form part of the leadership team.
Mike Connaghan, CEO of WPP AUNZ, said the new division will help clients win in a fast-paced business environment and play in the right area.
“We believe WPP AUNZ is best placed to give this advice because we are expert marketers that can provide clients from a wide range of industries the clarity and resolute decisions they require.
The new division will be built on a data analytics and consumer research approach, Connaghan said.
“By using futurist thinking principles and adopting a holistic approach, WPP AUNZ Consulting will help companies think differently about where their business is and where it should be going.”
Alongside Wright, the WPP AUNZ Consulting service will consist of senior executives including WPP AUNZ chief data scientist, Rob Pardini and WPP AUNZ chief strategy officer, Rose Herceg.
“WPP AUNZ Consulting will help our clients articulate and implement breakthrough strategies that are based on deep consumer and market understanding.
“The marketing world will change more in the next 10 years than the last 50, and it’s essential for clients to navigate this if they are to engage effectively with their markets and deliver great financial outcomes,” Wright said in a statement.
This is hilarious
“By using futurist thinking principles and adopting a holistic approach, WPP AUNZ Consulting will help companies think differently about where their business is and where it should be going.”
WPP ANUS is a cluster duck. It will not exist with 12 months.
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Without declaring it many of the better and broadly able strategists have been doing this informally for years. The good thing about the WPP move is that the initiative may be taken away from the formula and number driven “ consulting” companies and deliver actual forward looking, imaginative, and innovative solutions to problems that actually exist and matter in a real world sense.
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“By using futurist thinking principles and adopting a holistic approach, WPP AUNZ Consulting will help companies think differently about where their business is and where it should be going.”
Could this get any more mealy mouthed? I’m sure clients will be queuing up for a dose of futurist thinking principles…not nearly enough snake oil sellers of this already!
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my thoughts exactly 🙂
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Not a very well articulated value proposition, is it (which is kind of ironic in its own right)
I would have thought something like “a consultancy to bring customer strategy and creative thinking to businesses at the highest level, informed by the experience and capability that comes from the world’s leading marketing services network, and backed by unparalleled ability to implement”
I agree with Groucho that the potential may well be there for this proposition. It’s certainly potentially deeper than the “sales teams” that inhabit some of the big consultancies…
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To start with, this likely is a move to ‘formalise’ value-add / bonus WPP promises on a pitch deck.
Still bollocks though.
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They should hire some strategists or PR people to sell this.
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This is just formalising an existing practice in WPP. Smart!
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