Life-Space launches campaign in first work with Wunderman Thompson

Following a competitive pitch, WPP’s Wunderman Thompson has released its first work with Life-Space Probiotics.

The campaign compares a person’s gut health to a delicate reef ecosystem.

Wunderman Thompson managing partner Georgia Bruton said: “Life-Space Probiotics pursuit to help the health of both people and the planet is something that equally inspires us. The opportunity to support an ambitious brand, with our passion, love and expertise of the category has resulted in a wonderful purpose-led strategy and campaign.”