Life-Space launches campaign in first work with Wunderman Thompson
Following a competitive pitch, WPP’s Wunderman Thompson has released its first work with Life-Space Probiotics.
The campaign compares a person’s gut health to a delicate reef ecosystem.
Wunderman Thompson managing partner Georgia Bruton said: “Life-Space Probiotics pursuit to help the health of both people and the planet is something that equally inspires us. The opportunity to support an ambitious brand, with our passion, love and expertise of the category has resulted in a wonderful purpose-led strategy and campaign.”
Life-Space Group CEO Eric Chen commented: “At Life-Space, understanding and positively impacting the health of both the human and nature’s microbiome is our life’s work. Combine this purpose with our wonderful team with the talent from Wunderman Thompson, launching our brand in a visually arresting form and creating a platform to share the power of probiotics is exactly where we want to be. It ensures we can continue to deliver on our ambition and are already in planning for what comes next.”
As part of the campaign, LifeSpace has partnered with The Great Barrier Reef Foundation (GBRF), to fund a three-year $2.25 million probiotics research project. t will aim to boost the health and survival rate of baby corals and assist in restoring damaged areas of the Great Barrier Reef, as it experiences its sixth mass bleaching event in history.
Wunderman Thompson chief creative officer João Braga said: “The change we need can’t be left with individual Australians; it’s not enough impact to protect our ecosystem in time. But big business investing in the regeneration of our planet can make the impact we need. It’s why we’re so proud to work with an ambitious organisation like Life-Space.”
The campaign is on TV, outdoor, social, digital and in store
Credits:
Client: Life-Space Group
Eric Chen, CEO
Allan Qiu, Head of Marketing
Simone Smith, Marketing Manager
Hong Xu, Snr Brand Manager
Agency: Wunderman Thompson
Production Company: Collider
Director: Clemens Habicht
Music: MSO and Composer Adrian Vincent
Media: PMG
PR: Hill & Knowlton
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