CRA, Triton Digital renew Australian Podcast Ranker agreement
Commercial Radio Australia (CRA) and Triton Digital have renewed their partnership, signing a new three-year agreement to continue the publication of the Australian Podcast Ranker through to March 2024.
The partnership will see Triton Digital continue to publish the monthly report on the top 100 podcasts in Australia, provide data on listener numbers and monthly downloads and further develop the Australian Podcast Ranker website.
The agreement comes three weeks after CRA’s appointment of Ford Ennals to the role of CEO, who will start with the industry body later this after Joan Warner announced she would be stepping down from the role.
Since the ranker was first released in October 2019, participation is up from seven to 18 participating publishers and the number of monthly podcast downloads has grown six-fold from 10 million to 62.3 million as per the latest figures in February.
CRA chief executive officer Joan Warner said: “The Australian Podcast Ranker has become an established part of a thriving podcast industry in Australia in a short space of time. It was developed to bring greater transparency to podcast performance and consumption and has been successful in drawing attention to the sizeable audiences of many rising stars in podcasting. We’re pleased to continue the work with Triton Digital to support all participating creators, publishers and advertisers.”
Triton Digital’s chief executive officer John Rosso said: “CRA has taken a leadership role in growing the podcast business in Australia by insisting on high quality measurement. We are gratified that they have, once again, selected Triton Digital to provide accurate, validated, and reliable third-party measurement of this fast-moving segment of the Australian media marketplace.”
Produced in accordance with IAB Tech Lab’s Podcast Measurement Guidelines, the ranker reports on the most popular Australian and international podcasts in the country among participating publishers across radio, TV, print and independent producers.
Participating publishers are Audioboom, ARN’s iHeartPodcast Network Australia, DM Podcasts, Equity Mates Media, Hidden Brain Media, LiSTNR (SCA), Motorsport Podcast Network, News Corp Australia, Nine, NOVA Entertainment, Podshape, Schwartz Media, Sports Entertainment Network (SEN), Stitcher Media, TOFOP Productions, The Chaser, Wavelength Creative and West Australian Newspapers.
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topics
Australian Podcast Ranker
Commercial Radio Australia
CRA
IAB Tech Lab
Joan Warner
John Rosso
Triton Digital
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