Lifestyle Media Group announces network of women’s websites
The Lifestyle Media Group has announced it has partnered with lifestyle websites Covetish, Daily Addict, Drop Dead Gorgeous, Breakfast with Audrey, Sassy Bella, Australian Fashion Guide and Australian Women Online.
The announcement:
20 January 2012
Lifestyle Media Group, the first dedicated network of premium women’s lifestyle websites, announces its partner sites as part of its advertising network.
The newest women’s lifestyle network is expanding and already represents Australia’s leading niche fashion, lifestyle and beauty sites including Covetish, Daily Addict, Drop Dead Gorgeous, Breakfast with Audrey, Sassy Bella, Australian Fashion Guide and Australian Women Online.
With a network that is fast growing, Dave Wright, Lifestyle Media’s Director plans to expand further and is currently in discussion with additional sites that see the benefits of a group media offering.
Lifestyle Media Group (LMG) has also developed a platform to reach international sites that are frequently visited by Australian women. Marketers too are excited to have exclusive access to such a targeted audience of female influencers across multiple touch points, products and platforms – a true 360 degree approach. The offering includes standard banners as well as advertorials, trial teams, product sampling and surveys as part of a fully integrated media package.
“As brands mature and become smarter in the digital space they are starting to look for deeper levels of integration with publishers and we feel we have a great opportunity to provide them with a niche option to complement their media strategy,” says Wright.
Officially launched in December, LMG is currently running an agency roadshow for digital ad agencies throughout the country and is already receiving significant interest in the market.
For more information about Lifestyle Media Group visit the website: www.lifestylemediagroup.com.au
“The first dedicated network of premium women’s lifestyle websites” ?
Its 2012. You are an ad network. Very very far from first on anything
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WOW…great news! Can you please add me to your road show?? I only have 300 other publishers calling me thinking they actually have something different as well…pretty please add me to your list.
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