Lifestyle site Man of Many launches new branding and website

Independent men’s lifestyle publication, Man of Many,​ has unveiled a new-look website and branding.

Designed by Sydney-based creative agency Canvas Group, the revamp is the first since Man of Many’s 2012 launch.


Many of Many co-founder, Frank Arthur said: “What started as a passion project between two mates has now evolved to a sophisticated platform that we’re proud to say caters to a broad audience.”

“This redesign is more than just a new skin for the site, it’s a complete overhaul in terms of functionality, and we’re thrilled to be able to provide our readers a best in class user experience.”

Man of Many aims for audience of affluent, savvy and style-conscious gear enthusiasts, claiming over 850,000 monthly page views, 480,000 unique visitors and a following of over 180,000 over its social accounts.

The redesign for the site, which atook a mobile first approach, offers readers much faster load times for articles, simplified navigation and a dedicated mobile menu optimised for social sharing and interaction.

Co-founder Scott Purcell added: “Working with Canvas Group on this project allowed us to step back and keep focused on the big picture. Our old design could no longer support our platform as our audience has grown, and this is the logical next step, not just in terms of making the site better for the reader, but also our ability to provide our brand partners with targeted premium content solutions.”

Canvas Group have been involved in a number of other digital media website designs, including Concrete Playground and SBS.


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