Lifestyles appoints Melbourne indie Yoke as creative, digital and communications agency of record

Melbourne-based independent agency Yoke has been appointed creative, digital and communications agency of record for sexual health brand Lifestyles, following a competitive pitch.

The agency will focus on communicating to sexually active Australians the importance of sexual health and wellbeing and safe-sex practices.

Yoke will be focusing on Lifestyles’ work in sex education

Yoke has been briefed with devising a brand strategy for Lifestyles and executing campaigns focusing on sex education and the brand’s digital experience. The remit will cover brand strategy, creative, digital marketing, design and development.