Lifestyles targets Gen Z in steamy first campaign from Spark Green + Yoke
Condom and sexual health brand Lifestyles has released a new campaign via creative agency Spark Green + Yoke, with the new brand platform ‘Great Expectations’.
The campaign is both the first brand campaign Spark Green + Yoke has created for the brand since Yoke won it back in February 2020 and the first campaign since Lifestyles separated from its parent brand, Ansell, in 2017.
The 60-second spot sees a montage of three couples participating in foreplay in bed, in a car, and in a bathroom, before reaching for Lifestyles lube and condoms. The spot ends with the line: “Anticipation is the best part”.
