Linda Tagni joins Metrix Consulting
Linda Tagni has joined Perth-based marketing research consultancy, Metrix Consulting as business director.
The announcement:
Linda Tagni Joins Metrix Consulting
Metrix Consulting is pleased to welcome Linda Tagni to its team. Linda joins as a Business Director, with over 14 years experience in market research consulting in the Western Australian market.
Linda’s addition to the Metrix team continues to strengthen its capabilities in social marketing and government research, based on Linda’s experience with the Office of Road Safety, Department of the Premier and Cabinet, Water Corporation, Lotterywest and Department of Agriculture. She has also consulted across a range of other industries including insurance, property and retail.
Managing Director of Metrix, Marquis Pohla said “In the last 12 months, we have made a concerted effort to build our capabilities in social and government research. Given Linda’s track record in this area, her appointment is a major coup and strengthens our social research experience.”
Linda explains “One of the most rewarding aspects of conducting social marketing research is understanding the mindset of what can often be a small and very specific segment of the overall population who may be engaging in an incorrect or adverse behaviour. These at-risk segments will generally tell us that they are tired of hearing the same message. Coupled with an increase in the range of social marketing messages, each trying to capture the community’s attention, there is an ongoing challenge to look for new and innovative ways to communicate with these people. We are finding that traditional forms of research still have a key role to play, but we’re increasingly looking for opportunities to utilise data mining, social media and ethnographic approaches to understand how best to have a positive influence on these target audiences.”
Linda was inspired to join Metrix by its impressive growth record and ongoing commitment to staff and clients. “It’s great to be part of a rapidly growing WA business and working alongside a highly motivated team of people with such a diverse range of skill sets.”
Source: Metrix Consulting press release
