Lindt Australia launches first local TVC in over five years via Richards Rose

Lindt Australia has launched its first local TVC campaign in over five years via creative agency Richards Rose.

‘Lindt EXCELLENCE Mastery’ features Lindt Australia’s Mast Chocolatier Thomas Schnetzler, who is one of only eight Lindt Master Chocolatiers globally.


‘We are very proud that we were able to produce this TVC locally here in Australia for Lindt EXCELLENCE. The TVC showcases the determination creativity, craftsmanship and obsession that it takes to become a Master and to create the world’s finest chocolate’ said Nick Brock, marketing director Lindt Australia.

The creative unites Lindt’s passion and dedication to craft, with a montage of delicious scenes showcasing how each Lindt EXCELLENCE block is created from the highest quality ingredients.

Digby Richards, CEO of creative agency Richards Rose, added: “This is classic brand-building – identify your distinctive asset and make it an engaging, authentic story. A bit like the Master Chocolatier, our team with the client team have played a determining role over some time to craft this work to life.”

The TVC will run for several months across Metro and Regional markets, as well as subscription TV, catch up TV and YouTube.


Lindt Australia:
Marketing Director: Nick Brock
Marketing Manager: Melian Stawell
Brand Manager: Lucas Frigo
Master Chocolatier: Thomas Schnetzler
Media Manager: Shalyce McLean

Creative: Richards Rose
CEO: Digby Richards
Head of Account Management:
Kristen Sandberg
Account Director: Claire McGinley
Executive Creative Director: Adam Rose
Senior Art Director: Justin Lim
Senior Copywriter: Mark Sharman

Production Company: Taxi Films
Director: Tristan Houghton
Producer: Imogen Dick

Post Production: White Chocolate
Music Composition: Every Good Boy
Audio Production: Squeak E Clean


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