Linear TV saturates the same viewers with the same ads: State of Viewership report

Nathan Jolly

September 1, 2023 10:34

89% of advertising on linear television reached only half of Australian households during the first half of the year.

This is according to new Samba TV data, as compiled in its H1 2023 Australia State of Viewership Report.

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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

Topics

BVOD linear TV OTT Samba TV TV

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