LinkedIn and DDB want users to start with a small step
LinkedIn Australia has launched its latest brand campaign via DDB Sydney that showcases how progress starts with a small step.
Inspired by real-life stories, the brand campaign demonstrates how small acts can make a big difference – whether it’s by LinkedIn users finding a new job by signalling they are open to new opportunities via their profile, users reaching out to connect with others to expand a network or sharing thoughts through LinkedIn Live videos to help others in the community.
“The current uncertainty has taken a toll on the emotional well-being of people, many of whom feel stuck and overwhelmed about their career. Taking a small action each day and activating your community can help you progress. We hope the campaign encourages more people to reach out to their community and take that first step,” said head of brand marketing and communications at LinkedIn Australia and New Zealand, Shiva Kumar.
LinkedIn’s brand campaign is live on BVOD, social, and digital channels. It will also be promoted across LinkedIn’s official channels on YouTube and Facebook.
Credits
Client: LinkedIn
Creative Agency: DDB Sydney
Production Company: Winifred
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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