LinkedIn launches search for Agency Influencer of the Year
LinkedIn is expanding its media agency thought leadership program to include candidates from all Australian media agencies.
The Australian Agency Influencer of the Year program will launch formally on June 15, with Mumbrella and LinkedIn partnering on a dedicated event aimed at providing media agency executives with practical advice about how to write powerful and thought-provoking opinion pieces.
Roughol will give a talk on how media agencies can use their own platforms/properties for thought leadership.
This year’s theme is ‘Find Your Voice’, with the launch evening featuring speakers LinkedIn’s international managing editor, Isabelle Roughol, who will talk about agencies using their own platforms to drive thought leadership and Mumbrella media and technology editor Nic Christensen, who will host a workshop looking at what makes a powerful, insightful and engaging opinion piece.
There will also be a practical panel discussion, featuring: Tim Whitfield, GroupM’s director of technical operations; Simon Williams, Dentsu Aegis head of global and local media partnerships, and Angela Swayn, Zenithoptimedia’s group business director, discussing how they write opinion pieces and what works and doesn’t work for them.
This is the second year that LinkedIn has run its Australian Agency Influencer of the Year program, with this year’s program open to all media agency executives from both global and independent agencies.
Declaration: This event is part of a commercial arrangement between Mumbrella and LinkedIn.
Great to see this idea get up! I’ve been a part of pitching similar executions for different brands (reducing price based on some external factor).. and no-one has been brave enough to take it on.
Credit to Clems for getting it up, and for the Brand for putting budget towards it. Hopefully it does actually drive purchase though vs a very nice case study/award entry! Will be interested to see the results.
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It’s only May, but we’ve stopped taking entries for the Most Pointlessly Overused Word Award of 2016.
Influencer, take a bow.
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Do media agency people have opinions? News to me.
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