Lion launches new brand platform for Hahn via Thinkerbell

Kalila Welch

November 10, 2022 7:44

Lion has launched a new platform and brand campaign for its Australian brand, Hahn, created by the brewer’s creative agency partner, Thinkerbell.

The first brand work created for Hahns since 2019, the new platform follows on from Ultra Good Inside, with another nod to the brand’s healthier credentials: ‘Great Taste, Low Carb, How Good’. The new platform also coincides with a major packaging refresh.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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