Lion launches new brand platform for Hahn via Thinkerbell
Lion has launched a new platform and brand campaign for its Australian brand, Hahn, created by the brewer’s creative agency partner, Thinkerbell.
The first brand work created for Hahns since 2019, the new platform follows on from Ultra Good Inside, with another nod to the brand’s healthier credentials: ‘Great Taste, Low Carb, How Good’. The new platform also coincides with a major packaging refresh.
Ed Jamison, brand director said: “We’ve worked with our agency partners to refresh the Hahn brand. The work will connect with Australian drinkers increasingly keen to find more mindful beverage choices, without compromising on great taste. Our campaign taps into several ‘win-win’ moments; Hahn, a beer which is both low-carb, yet doesn’t compromise on taste whatsoever.”
The campaign reflects the insight that Australian consumers are increasingly seeking information and beverage choices that meet their lifestyle needs. The current Hahn range offers mid-strength, gluten-free and light options, with Hahn Superdry as a popular Australian staple of low-carb and low-calorie beer drinking.
The campaign film is supported by multi-channel national media running across TV, radio, outdoor and digital channels as well as future sponsorships and partnerships including the City 2 Surf, which will reinforce the brand’s positioning.
Listen to the campaign’s radio execution below.
Credits:
Client: Lion
Creative Agency and PR: Thinkerbell
Media Agency: UM
Digital Agency: Affinity
Production Company: Revolver
Edit and Post Production: The Editors
Music and Sound: Rumble
