Lion launches virtual pub app
Brewer Lion has launched an iPhone app that allows consumers to run their own virtual pub.
Developed by Holler Sydney, the free app challenges players to pour beers without spilling any, earning tips along the way.
The idea for the app is credited to James Malkin, a commercial analyst in Lion’s marketing and innovation team.
Matt Tapper, national marketing director of Lion, beer, spirits and wine Australia said: “Lion is a creative company and we believe great ideas can come from anyone in our business. We wanted to give our people the opportunity to share their thoughts with us and we were amazed by the quality of ideas presented to us.”
“We chose James’ idea because we loved its simplicity. We think The Publican offers consumers something they can engage with and for many it may be the only way they can fulfil a dream to own their own pub.”
