Lion revives ‘I feel like a Tooheys’ jingle in new campaign via Thinkerbell

May 2, 2023 8:44

Thinkerbell’s latest work for Lion’s Tooheys has resurrected the old-school jingle, ‘How do you feel? I feel like a Tooheys’, off the back of a brand refresh from creative agency Weave.

The new campaign consists of a two spots – one, a classic footy match, and the other, a drummer ‘saving the day’. Both celebrate a victory in their own rights with a can of Tooheys beer.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.