Lipton Ice Tea holds a pool party for Virgin Cocktail range

lipton ice teapool partyDDB Sydney has created a new TV commercial for Lipton Ice Tea’s Virigin Cocktail range featuring an underwater pool party.

Sarah Ryan, marketing manager at Unilever ,said: “We think the new TVC really captures the essence of the range – really vibrant and unexpected, with a great summer feel. We want the TVC to evoke those special, summer carefree holiday moments, but with an unexpected twist. The range is a great and refreshing alternative for the summer season, and we feel the TVC really embraces that.”

The campaign also includes outdoor and digital.

View the ad:

Lipton Ice tea’s agencies include  Mindshare for media,  Soap Creative for digital, and Pulse Communications for PR.


  • Creative Agency: DDB Sydney
  • Production Company: Carbon Films
  • Director: Marco Pinesi
  • Producer: Mark Thomas
  • Music: Smith and Western

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