Lipton Ice Tea holds a pool party for Virgin Cocktail range
DDB Sydney has created a new TV commercial for Lipton Ice Tea’s Virigin Cocktail range featuring an underwater pool party.
Sarah Ryan, marketing manager at Unilever ,said: “We think the new TVC really captures the essence of the range – really vibrant and unexpected, with a great summer feel. We want the TVC to evoke those special, summer carefree holiday moments, but with an unexpected twist. The range is a great and refreshing alternative for the summer season, and we feel the TVC really embraces that.”
The campaign also includes outdoor and digital.
View the ad:
Lipton Ice tea’s agencies include Mindshare for media, Soap Creative for digital, and Pulse Communications for PR.
Credits:
- Creative Agency: DDB Sydney
- Production Company: Carbon Films
- Director: Marco Pinesi
- Producer: Mark Thomas
- Music: Smith and Western
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Put it on Campaign Brief.
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Good job Sarah & co. Refreshing!
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But why does the product have such an aweful name??
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beautiful … one of the best looking ads I have seen for a while … makes me want to drink the product
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Attempting to coopt government required warnings to cash in on the alcopop crowd, or at least those who have to ask an adult to buy them from outside the bottle-o? Feels a bit icky.
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Good to see a credit list that doesn’t equal the population of Luxembourg.
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I think the reason the credit list is so short Dan is most people didn’t want their name associated with it. I can understand why. Not sure what Jimi Bostock is on but I wouldn’t be linking the company I worked for with such positive comments on something that is obviously a pile of poo. Shows very poor judgement.
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The product idea makes me feel ashamed to be a part of the industry machine.
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What is Julia Gillard doing sitting on the diving board? Is this an under-cover political advert?
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